in-person WORKSHOP FOR business owners
Marketing shouldn't be this hard. And business owners have had enough.
That's why this one day workshop for companies of sizes is consistently sold out – because it teaches you the proven system to stop wasting money on ineffective marketing.
CLICK AND WATCH THE VIDEO FIRST!
Upcoming Workshops
Seats are limited (max. 6 per workshop) to give everyone individual attention. So if you can't find a date that suits you, apply to be notified the next time there's a workshop near you – or organise a private workshop for your company.
MELBOURNE
Friday, 5th June 2026
2 SPOTS LEFT
SYDNEY
Friday, 19 June 2026
SOLD OUT
BRISBANE
Friday, 3rd July 2026
SOLD OUT
MELBOURNE
Friday, 17 July 2026
SOLD OUT
SYDNEY
Friday, 31 July 2026
3 SPOTS LEFT
BRISBANE
Friday, 14 August 2026
2 SPOTS LEFT
Stop wasting money.
Start building a system.
Everyone is stuck in one of three places – strategy, team or processes. And marketing doesn't work unless all three are aligned and working as one system. So if any of the below sounds familiar, then this workshop is for you.
No strategy?
Activity without direction.
Marketing plan and business plan don't tie into each other
No clear marketing strategy in place, so everything is tactical
No rhyme or reason to decisions, and performance is flat
Budget is based on what was spent last year, instead of what's required to achieve the company's goals
No team?
A plan that never sees daylight.
Struggling to find decent marketing talent and agencies
Using agencies for everything, but nobody manages them properly
Hiring the wrong people with the wrong skills, then having to fire them
Founder is the de facto CMO (at the cost of running the business), as there's no marketing leader
No processes?
Chaos that scales badly.
Quality varies wildly depending on who's doing the work
Founder / CEO is the bottleneck for every approval
Decisions made in Slack threads no one can find later
Agencies aren't properly onboarded or managed, and no IP is retained when they inevitably fail and leave.
If you keep doing what you're doing, you'll keep getting what you're getting.
YOUR WORKSHOP HOST
Meet Michael Laps
Michael has spent over 15 years working with founders, executives, and business leaders to drive rapid revenue growth for their companies.
An award-winning marketer, Michael founded one of Australia’s premier independent digital agencies at age 25. By the time he exited in 2022, his team of 35 was working with household names like ANZ Bank, R.M. Williams, the NRL and many more.
Michael now works with ambitious ambitious, founder-led companies that recognise marketing is both their weakness and their greatest opportunity.
In his spare time, Michael is a board member, a guest lecturer at Australia's top universities, and a trainer at the Australian Marketing Institute.
The AMI has awarded Michael the designation of 'Fellow of the AMI' (FAMI), their highest possible level of professional recognition – so you're in safe hands.
testimonials
Hear from those who've been in the room
any lingering questions?
FAQs
What does the day look like?
The workshop runs for a full day – from 8.30am until 5.30pm, including a catered working lunch.
We'll then go through Michael's STEPS™ Marketing Framework, which covers how to build an effective marketing strategy, a world-class team to run it, and the processes you need to avoid costly mistakes.
You'll learn about what's happening in the world of marketing, and actually start building out your strategy and solving any processes around team and processes you might have.
At the end of the workshop, you'll walk away with a clear, actionable 90-day roadmap for taking your marketing from blueprint to breakthrough.
Do I need an existing marketing team to benefit from the workshop?
No, you don't. Whether you have an existing team, rely on external agencies or are starting from scratch, the workshop is designed to build a marketing system that aligns with your business goals sets you up for success.
What kind of support do I get afterwards?
Everyone that attends a workshop will have access to three group calls in the months after the workshop. The group calls will include only those who attended the workshop with you on the day, so you've got continuity with the same business owners. It's also an opportunity to continue the networking and build your own support system and extended community.
If you want to book in 1-on-1 strategy sessions with Michael, you'll be able to do that after the workshop through a booking link (fees apply).
Can I bring someone with me?
Each workshop is designed to have limited numbers, providing a feeling of intimacy and genuine individual attention for everyone. Because of this, we can't offer free additional spots. However, if they're willing to buy a seat then they are of course welcome to attend. Or, alternatively, we can discuss running a private workshop for you and member of your business – just get in touch and we can discuss it with you directly.